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European Sports: Business and Management (Prereq. students need a previous management course)

Focusing on the European sports industry as compared to the US, this course highlights the structures and systems of governance, and the ownership, financing and management of leagues, teams, facilities and events. The comparison continues with an analysis of media rights negotiations and commercialization processes for major sports such as Cycling, F1 and Moto Sports. The role of sports marketing, in particular the management of endorsement deals and brands by leading sports apparel companies such as Nike, Adidas and Puma in US and European markets are compared. Throughout the course critical analysis of key issues and controversies affecting the sports industry in Europe is undertaken, including the over-commercialization of sports, ethical scandals involving sports betting, and the sustainability of team and league business models.

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Programs

This course is available as part of these programs.

The Barcelona SAE Academic Center (SIS) + UPF Semester Program provides students an opportunity to take courses at our study center, SIS, alongside courses on a modern campus, UPF, in either English and/or Spanish. This comprehensive hybrid program provides students with the best of both worlds – small class sizes and local ...

$17,995 FA, SP

Barcelona SAE Academic Center (SIS) + UPF

The Barcelona SAE Academic Center (SIS) + Internship Semester Program offers students a unique opportunity to earn 9 academic credits through coursework at SIS, along with a 3-credit professional internship in a variety of fields. Course and internship options are available in English and/or Spanish.

$17,995 FA, SP

Barcelona SAE Academic Center (SIS) + Internship

The Barcelona SAE Academic Center (SIS) offers an immersive academic experience for a variety of majors guided by outstanding local and international faculty. Small class sizes, personalized support, and diverse, high-quality courses create a truly authentic Barce-Local experience.

$17,995 FA, SP

Barcelona SAE Academic Center (SIS) - Semester