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European Sports: Business and Management

Focusing on the European sports industry as compared to the US, this course highlights the structures and systems of governance, and the ownership, financing and management of leagues, teams, facilities and events. The comparison continues with an analysis of media rights negotiations and commercialization processes for major sports such as Cycling, F1 and Moto Sports. The role of sports marketing, in particular the management of endorsement deals and brands by leading sports apparel companies such as Nike, Adidas and Puma in US and European markets are compared. Throughout the course critical analysis of key issues and controversies affecting the sports industry in Europe is undertaken, including the over-commercialization of sports, ethical scandals involving sports betting, and the sustainability of team and league business models.

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Programs

This course is available as part of these programs.

The SIS + UPF Semester Program provides students to take courses at our study center, SIS, alongside courses on a historic campus, UPF, in either English and/or Spanish. This comprehensive hybrid program provides students with the best of both worlds – small class sizes and local campus immersion.

$17,295 FA, SP

Barcelona SAE Academic Center (SIS) + UPF

The SIS + Internship Semester Program offers students the unique opportunity to  combine 9 credits of coursework at our study center, SIS, with a 3 credit professional internship in a variety of fields. Course and internship options are available in both English and/or Spanish.

$17,295 FA, SP

Barcelona SAE Academic Center (SIS) + Internship

Located in the heart of the city, the Barcelona SAE Academic Study Center at the School for International Studies (SIS) boasts the best local and international professors while maintaining small class sizes. Individualized attention, group projects and our Barce-Local curriculum sets this program apart.

$17,295 FA, SP

Barcelona SAE Academic Center (SIS) - Semester