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International Marketing

Credits: 3 Hours:  45
International marketing is more than a simple application of marketing principles to more than one country. In a world that becomes increasingly globalized, marketing strategies become absolutely essential. Both global and international marketing are attached to each other. In one hand, international marketing involves the firm in making one or more marketing mix decisions across national boundaries. In the other hand, global marketing involves the firm in establishing manufacturing facilities overseas and coordinating marketing strategies across the globe. Cross cultural differences have an important role in both internal and external ways.

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The Barcelona SAE Academic Center (SIS) + Internship Semester Program offers students a unique opportunity to earn 9 academic credits through coursework at SIS, along with a 3-credit professional internship in a variety of fields. Course and internship options are available in English and/or Spanish.

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The Barcelona SAE Academic Center (SIS) offers an immersive academic experience for a variety of majors guided by outstanding local and international faculty. Small class sizes, personalized support, and diverse, high-quality courses create a truly authentic Barce-Local experience.

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The Barcelona SAE Academic Center (SIS) + UVic Semester Program offers students a dynamic hybrid experience, blending small & personalized courses at SIS with hands-on business and design options at UVic’s cutting-edge campus. Course options are available in English and/or Spanish.

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