< See All Courses

Savoring Spain: Advertising & PR of Spanish Food Products

Traveling means discovering the highlights to each destination. In the case of Spain, a key highlight is food: from premium olive oils to fresh vegetables to wonderful seafood and premium ham, this is a place to have your cake… and eat it too. To combine pleasure with practice, Spain presents an excellent and ample opportunity to learn about integrated marketing communications (which encompass advertising, public relations, and any other forms of digital promotion) by discovering the best food the destination has to offer and the most successful local brands that excel on an international level. Students will get a taste for a very lucrative and enticing sector from the perspective of both export markets and the possibility of starting a future gourmet business of their own.

Download Syllabus

Programs

This course is available as part of these programs.

The SIS + UPF Semester Program provides students to take courses at our study center, SIS, alongside courses on a historic campus, UPF, in either English and/or Spanish. This comprehensive hybrid program provides students with the best of both worlds – small class sizes and local campus immersion.

$17,995 FA, SP

Barcelona SAE Academic Center (SIS) + UPF

The SIS + Internship Semester Program offers students the unique opportunity to  combine 9 credits of coursework at our study center, SIS, with a 3 credit professional internship in a variety of fields. Course and internship options are available in both English and/or Spanish.

$17,995 FA, SP

Barcelona SAE Academic Center (SIS) + Internship

Located in the heart of the city, the Barcelona SAE Academic Study Center at the School for International Studies (SIS) boasts the best local and international professors while maintaining small class sizes. Individualized attention, group projects and our Barce-Local curriculum sets this program apart.

$17,995 FA, SP

Barcelona SAE Academic Center (SIS) - Semester