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Savoring Spain: Advertising & PR of Spanish Food Products

Credits: 3 Hours:  45
Traveling means discovering the highlights to each destination. In the case of Spain, a key highlight is food: from premium olive oils to fresh vegetables to wonderful seafood and premium ham, this is a place to have your cake… and eat it too. To combine pleasure with practice, Spain presents an excellent and ample opportunity to learn about integrated marketing communications (which encompass advertising, public relations, and any other forms of digital promotion) by discovering the best food the destination has to offer and the most successful local brands that excel on an international level. Students will get a taste for a very lucrative and enticing sector from the perspective of both export markets and the possibility of starting a future gourmet business of their own.

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Programs

This course is available as part of these programs.

The Barcelona SAE Academic Center (SIS) + UPF Semester Program provides students an opportunity to take courses at our study center, SIS, alongside courses on a modern campus, UPF, in either English and/or Spanish. This comprehensive hybrid program provides students with the best of both worlds – small class sizes and local ...

$17,995 FA, SP

Barcelona SAE Academic Center (SIS) + UPF

The Barcelona SAE Academic Center (SIS) + Internship Semester Program offers students a unique opportunity to earn 9 academic credits through coursework at SIS, along with a 3-credit professional internship in a variety of fields. Course and internship options are available in English and/or Spanish.

$17,995 FA, SP

Barcelona SAE Academic Center (SIS) + Internship

The Barcelona SAE Academic Center (SIS) offers an immersive academic experience for a variety of majors guided by outstanding local and international faculty. Small class sizes, personalized support, and diverse, high-quality courses create a truly authentic Barce-Local experience.

$17,995 FA, SP

Barcelona SAE Academic Center (SIS) - Semester

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